Glow Recipe Sells 1 Of These Face Masks Every 3 Minutes

Skin care obsessives like to incorporate a mask into their routine every so often, and there’s one that seems more popular than many others.

A Glow Recipe Watermelon Glow Sleeping Mask is sold every three minutes, according to the brand. This mask in one of the stand-out products from 2-year-old K-beauty brand Glow Recipe. The mask is so popular that it has sold out seven times between Sephora and Glow Recipe’s site, and it has generated a waitlist of more than 8,000 people. It has more than 1,000 reviews and 170,000 “loves” at Sephora, with people raving about how it shrink pores and gives instant results.