Why Ochre Yellow Is The Fall Color Trend You've Been Waiting For

It seems that every color trend goes through the same evolution, starting with fashion flourishes and nods in the beauty world before making its way to home decor items and eventually everything else.

For a while, everyone was obsessed with rose gold. Then, millennial pink was everywhere for what felt like, well, a millennium; it was on everything from Glossier products to pink accent chairs. We became so saturated with blush that it’s basically a neutral at this point. Thankfully, we have moved on to the next color trend: Gen Z Yellow.

Gen Z Yellow, which can range from light lemon to deep mustard, was spotted in its infancy on the iconic dress in Beyonce’s “Hold Up” music video and has made its way from runways to retailers over the last two years. It’s now in the height of its home decor phase, but under a different moniker: ochre.