These Beauty Products Make Me Feel Like Myself When Everything Has Changed

I had my “come to Glossier” moment in 2018 when the brand’s skin-first, makeup-second mantra called to me in the form of a targeted ad. Since then, I’ve accumulated more pink bubblewrap bags than I can count and dabbled in a dozen of their products.

Glossier began in 2014 on the heels of the successful beauty blog Into The Gloss, which became a hub for beauty lovers to share their makeup bag rituals and beloved products. After listening to thousands of people talk about the products they wished existed, Glossier did just that — building easy-to-use beauty essentials that are the backbone of any routine.

The direct-to-consumer beauty brand quickly rose to cult fame with its minimalist, millennial pink packaging and focus on natural beauty. Often referring to itself as a “people-powered beauty ecosystem,” Glossier created many of its products per the suggestions of consumers and grew a highly-engaged online community that nurtured “The Glossier Girl” aesthetic.

Since then, five Glossier products have earned a permanent residency in my makeup cabinet and beauty bag. On any given day, I’m using some cocktail of Milky Jelly, Future Dew, Stretch Concealer, Haloscope and Boy Brow, topped off with my non-Glossier preferred mascara, bronzer and lipstick.

Once I started working from home and social distancing, my public appearances were confined to a 13-inch MacBook screen, which means my morning beauty routine took a backseat.