Danielle goNZALEZ
Writing | Content | Trends
Former shopping editor turned beauty enthusiast, digital storyteller and content strategist with 8+ years experience working in media, e-commerce and retail.
Fluent in Spanish and Skincare.
Writing
Reporting on double-cleansing since 2019
Covering Amazon dupes, gift guides, product launches
Interviewing dermatologists, makeup artists & celebrities
HuffPost
content strategy
Ideated sponsored content for your favorite DTC brands
Copywriting in English & Spanish for global campaigns
Building campaign calendars & creative briefs
In The Know, Clase Azul Mexico
Storytelling
Driving brand love by translating social and cultural insights into consumer-centric messaging, creative campaigns and trending content across U.S. brand Owned Social, Advocacy & Influencer and Marketing for CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science.
L’Oréal