About Me...
I have 7+ years experience working in content, marketing and e-commerce roles in the media and retail industry, specializing in beauty, fashion and spirits. Fluent in Spanish. Passionate about beauty trends, consumer behavior and building digital strategies for new and emerging markets.
My career began as shopping editor for HuffPost where I interviewed celebrities and experts, spearheaded email and social media campaigns and probably tried every product deemed trendy by the internet. Pivoting brand side, I worked on creative campaigns & digital strategy for Clase Azul Mexico on its journey to becoming the first Mexican luxury house.
I currently work as an SEO Manager for Loreal, using beauty trends and search insights to optimize L'Oréal's Dermatological Beauty division's direct-to-consumer (D2C) channels.
CAREER HIGHLIGHTS
Digital Communications Strategy Manager at Clase Azul
Associate Commerce Editor at HuffPost
Interview with Mindy Kaling
Youngest Female Managing Editor of The Daily Targum
EXPERIENCE
L’Oréal: SEO & Platform Excellence
Clase Azul Mexico: Content Project Manager, Digital Communications Strategy Manager
Yahoo: Sr. E-Commerce Partnerships Associate
HuffPost: Associate Commerce Editor
EDUCATION
Marist College - New York
Class of 2020
M.A. Integrated Marketing Communications
Rutgers University - New Brunswick
Class of 2017, 3.4 GPA
B.A. Journalism & Media Studies
Minors: Visual Arts, Spanish, Digital Communications
SVA - New York
C.E. Graphic Design
SKILLS
Fluent in Spanish
Content Strategy & Creation
Social Media
Reporting, Blogging, Newsletter